You Are What You Say — Centre for Coaching Switzerland

You Are What You Say

There is a significant connection between the words you say and your behaviour patterns.

Let’s delve deep into the power of words and how they shape our understanding of ourselves and the world around us.

Language is not merely a tool for communication but a vital force in shaping our perceptions, beliefs, and self-concept. Language both reflects and perpetuates cultural norms, values, and identities. For example, repeatedly expressing self-doubt or negative beliefs about ourselves can reinforce those negative aspects and limit our potential. On the other hand, using empowering and affirming language can boost self-confidence and contribute to personal growth.

By changing our conversation patterns and implementing coaching tools such as active listening and asking open questions, we can enhance communication, promote positive relationships, and foster a productive and inclusive work environment.


Here are a few practical applications:


Leaders play a central role in setting the tone for organizational communication. Leaders inspire and motivate employees. They can communicate their vision, values, and expectations through carefully chosen words, fostering trust and engagement among their teams.

Encourage managers and colleagues to use language acknowledging effort, highlighting achievements, and promoting growth. Constructive feedback delivered in a supportive and respectful manner can help individuals grow professionally and foster a culture of continuous improvement.

Language significantly impacts team dynamics. Encouraging effective communication skills, active listening, and fostering an environment where everyone’s voice is heard can promote collaboration and innovation.


Want to learn more coaching tips and tricks?


We created the “Leadership conversations” series for leaders seeking to develop and grow their teams through the proven principles of transformative coaching conversations.


Who is our “Leadership Conversations” series for?


  • If you are an Executive, Manager, or Emerging Leader who wants to learn the fundamentals of coaching and how to understand those around you better.

  • If you want to learn how to use coaching to provide support, build a common language for coaching, and have better working relationships with others.

  • As a powerful addition to managerial skills, this series is designed to show delegates how to achieve different outcomes from those that have been achieved before.