The Centre for Coaching is aligned with two great institutions that support and inspire its activities – the UCT Graduate School of Business, one of Africa’s premier business schools, and New Ventures West, one of the leading coaching schools in the USA.


New Ventures West: one of the leading coach training schools in the USA, founded in 1987, is based in San Francisco, holding an internationally recognized and acclaimed position in the market. James Flaherty, a coaching professional with over 25 years of coaching and training experience heads the institution. The Centre for Coaching and New Ventures West collaborate on course design and develop programmes for the markets they operate in.

UCT Graduate School of Business: In South Africa, the Centre for Coaching is a joint venture between the Centre for Coaching (Pty) Ltd and the University of Cape Town’s Graduate School of Business (UCT GSB) – Africa’s leading business school. Its courses form part of the GSB Executive Education suite of offerings and are informed by both academic rigour and coaching practice. It is located at the GSB Campus and integrates seamlessly into the tertiary institution’s activities.


Corporate interventions: the Centre for Coaching offers in-house and customised coaching programmes for organisations wishing to introduce and embed a coaching culture. One-on-one coaching interventions are also offered.

Associate Coach Network: The Centre for Coaching uses a satellite business model to deliver on large projects. A select, hand-picked group of professional coaches, trained through our methodology, and contracted to us with stringent service level agreements, is constantly on standby, ready for deployment as and when necessary.

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